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| Object Name | Lew Williams Chevrolet Dealership (Eugene, Oregon)
Romania Building (Eugene, Oregon)
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| View | exterior: looking southwest at the east facade of the service center and shed storage addition |
| Alternate Name | Williams, Lew, Chevrolet Dealership (Eugene, Oregon)
Joe Romania Chevrolet Dealership (Eugene, Oregon)
Romania Chevrolet Dealership (Eugene, Oregon)
Coca-Cola Bottling Plant (Eugene, Oregon)
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| Related Work (Part Of) | University of Oregon (Eugene, Oregon)
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| Creator/Role | Balzhiser, Seder, & Rhodes (architecture firm)
Gale M. Roberts Company (builder/contractor)
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| Creator | Balzhizer, Seder, & Rhodes
Gale M. Roberts Company
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| Date | 1960
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| Decade | 1960-1969
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| City | Eugene
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| County | Lane
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| State/Province | Oregon
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| Country | United States
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| Site Detail | 2020 Franklin Boulevard |
| Photograph Date | July 2010
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| Photographer | Andrew Fisher
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| Cataloger | Edward H. Teague |
| Object Type | architecture
built works
commercial buildings
showrooms
automobile showrooms
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| Signficance | National Register of Historic Places (Listed, 2011) |
| Notes | The Lew Williams Chevrolet Dealership was recently listed in the National Register as an important local example of post-World War II modern era commercial architecture and also for its association with the changing infrastructure in Eugene during this period. The dealership's display pavilion, attached to a former Coca-Cola bottling plant, was designed in 1959 by local architecture firm Balzhiser, Seder, and Rhodes and embodies the futuristic aspects of mid-century commercial architecture with its oval shape, glass walls, and the ultramodern, aerodynamic nature of its roofline. The placement of the dealership and modern display pavilion along Franklin Boulevard was strategic in an era of expanding transportation infrastructure and commercial development in Eugene. The dealership, which opened in 1960, later became known as the Joe Romania Chevrolet Dealership in 1969, and remained in the Romania family until the property was purchased by the University of Oregon in 2005. |
| Metadata Notes | Description of this work is based initially on documentation supplied by the image provider. It is often the case with gift slides that very little information is provided. Review and updating of descriptive information by the collection cataloger is ongoing. |
| Digital Collection | Building Oregon: Architecture of Oregon & the Pacific Northwest
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| Source Collection | Architecture & Allied Arts Library, University of Oregon Libraries, http://library.uoregon.edu/aaa/ |
| Image Source | Oregon State Historic Preservation Office, Oregon State Historic Preservation Office, http://www.oregon.gov/OPRD/HCD/SHPO/ |
| Publisher | University of Oregon Libraries |
| Copyright | This image was included in the documentation to support a nomination to the National Register of Historic Places, a program of the National Park Service. The image is provided here by the Oregon State Historic Preservation Office and the University of Oreg |
| File Name | pna_23129.jpg |
